Role: Creative Lead, Art Direction | Year: 2025-2026 | Location: Boston

This project redefined Foundation Medicine’s corporate values and operating principles for the first time since 2019, moving from start-up pioneer to a mature, future-facing organization. The visual language embraces a sharper, more ambitious posture shaped by an industry increasingly defined by AI and technological acceleration.

Through layered geometry and an energetic palette, the system suggests possibility, imagination, and evolution through technology. Each value and operating principle is designed to carry a sense of internal energy—almost like a heartbeat—expressed across both static and motion formats.

My Contributions:

• Served as conceptual and creative lead for the full values and operating principles system

• Defined the overarching visual language and narrative direction

• Art directed tactical executions across formats, with a focus on animation and motion design

• Ensured cohesion and integrity across all applications